STRUCTURED BRAINSTORMING
Why using it?
For learning how to lead a brainstorming session.
What is it?
It consists in an exercise on brainstorming session, guided by a predefined template which helps investigating the who, the why, the what, the how and a summary of the project.
Steps
• Usually introduced after an already proposed idea.
• First step: WHO. Ask participants to understand and decide for whom is the idea designed for.
• Second step: WHY. Ask participants to define why the project will be created.
• Third step: WHAT. Ask participants to define what is the value proposition.
• Fourth step: HOW. Ask participants to define how to develop the project.
• Fifth step: Concept summary: Ask participants to briefly describe the concept in a short sentence (as with an SMS).
Tips for the facilitator:
If participants are blocked, use energizer/icebreakers to “unlock” the conversation.
Materials needed:
Paper, post it, markers.
Time:
2 hours.
Windhoek, March 2017.